Worth reading: Yes.
Word reading twice: Yes, even more.
Writing style: Magazine/Newspaper like. Had the feeling this was one very long and interesting article.
Predominant feeling while reading it: Joy.
Skipping pages: No.
Presence of SPAM: Very low. Mainly due the desire of the author to share additional stories / facts.
Presence of useful information: Very high.
Topics covered: (de)Evolution of our global economy (focus is on the Branding mania). Activism. Loosing jobs and creating ones with more-than-poor working conditions. Companies obsession with brand protection.
Application/Motto: Fuck branding (to the core).
Conclusion: A must-read for everyone who wonder what’s so bad about the WTO, globalization and the mash-up democracy + (very high) corruption in developing countries. Hopefully it will make you think twice before buying a new whatever that you don’t really need.